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Opening a homebrew supply store8/13/2023 Within about a 10-mile radius of the store, the population is about 30,000 people. How big of a marketing budget is recommended? Is radio and newspaper advertising the best approach, or are posting flyers around town and other gorilla marketing tactics the better approach?ģ. What products sell better then others? Is it better to stock our inventory with lots of recipes, or is it better to have a tangible catalogue of a wide array of products (recipes, bottles, books, carboys, ale pales, mash tuns, emergent chillers, etc).Ģ. What sorts of profit margins are there with this type of business?ġ. It was the supportive home-brewing community that first ignited our passions, so we continue to reach out to various industry experts in order to compensate for our lack of experience.ġ. As we continue this period of serious research and planning, we have realized the limitations of our knowledge in the retail sale of hobby equipment. After our initial exploration of possibilities we have decided that retailing home-brewing equipment is the best fit for our budget and constraints. ![]() Whether it's a home brew club, or classes, or brew days or whatever, they all help.My long time friend and I are avid home-brewers looking to enter into the brewing industry. Those will be the things that help create long term customers, getting someone new who sticks around brewing because they have the right knowledge and know how.Īlso having events will only help. Make some beginner brewer kits and start building up your recipe kit log now. I think the most important thing out of the gate is to carry the most common and popular grains as well a large variety of yeasts and hops. Keep yourself well stocked in store and this may sound kind of simple, but make sure you offer a service to crush grains for a customer, for a small upcharge you may be making someone's day because they don't have a grain mill at home. I think the most important thing is to stay active on social media and listen and follow up with your customers. I don't know what I'd change as they're still a building company, I guess they need more kits? But I don't use kits anymore, and if you contact them they'll build you a kit so I guess that's not a big deal. The other two stores are newer and still learning and lacking in a lot of the above mentioned items but I'm sure they will figure it out as they grow. They offer classes, brew days, events, give discounts to AHA/Club members, knowledgeable staff, serve samples and have lots of Brewer's best kits for those interested in getting started. Great supply of brewing equipment and keg supplies from used kegs to all the hardware, replacement parts, o-rings, etc as well as all the generally required necessities. ![]() Most varieties of yeast both liquid or dry and freshĪll adjuncts, flavorings, spices, water treatments, etc ![]() ![]() I can buy hops in any increment I want from pre-packaged to bulk Great supply of bins full of grain with scales on carts that allow me to weigh out my ingredients to the gram/oz and only buy what i need-they have just about every grain needed for any recipe, at least 90 varieties I have 3 now by me and here's my take and I why I continue to only use the one that has been around the longest:
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